Gluten Free Reviewer Grocery

Saturday, December 18, 2010

Weekend Edition Hot Off the Press #4: Crave Bakery

Ever since the issues of gluten intolerance and celiac disease showed up on our radar, we have been searching high and low for good gluten free food to review.  We have the pastas and snacks covered, but we haven’t been able to find very many options for good gluten free baked goods.  In our search, one name kept coming up…Crave Bakery in San Francisco.  Crave specializes in gluten free baked goods such as brownies, cookies, cakes, and tarts.  A quick search on Yelp brought up rave reviews of their baked goods.  Intrigued by this, we knew we had to get a hold of them. 

A few days ago, I got the opportunity to interview Cameo Edwards, founder of Crave bakery.  In 2002, after struggling to figure out the root cause of her illnesses, Cameo came to the realization that she was sensitive to gluten.  “Craving” for the baked goods she loved so much, she put her family tradition of baking to good use fulfilling her cravings for baked goods in delicious gluten free form.  It all started with her famous gluten free, casein free brownies, and Crave Bakery was born.

The company has grown a lot since 2003.  They now have about 15 different baked items on their menu and sell in specialty grocery stores in 12 states.  They sell delicious cakes, cookies, cupcakes, tarts, and of course their famous brownies all of which are made with high quality and organic ingredients from small, local producers and family-owned operations.  They even have a special edition Pumpkin tart that is only available September through December for the holidays.  And if you’re looking to host a special event, Crave even offers custom cakes for your guests to enjoy.  Even if you have special needs due to allergies, it’s no problem for Crave, because they will be able to whip something up for you.

Crave puts a lot of care into their products.  From ingredients to manufacturing processes, they have everything figured out.  All of their ingredients are all of the highest quality and they make sure of it by researching all of their sources to ensure that they are confident about their operation practices.  Take for example

the eggs they use, which come from free-range, happy and active chickens in Petaluma.  In their manufacturing facilities, which are located in San Francisco and Sacramento, they have adapted segregated production which means that all of their products are made on gluten free specific machines that are run in their own section of the manufacturing facility.  And if you thought that wasn’t enough, they use third parties to ensure that their products contain no more than 5-ppm gluten.  That’s actually stricter than some gluten free certification agencies.  For those of you who have other allergies, you will also appreciate that they start their manufacturing everyday with the least allergenic products and end their production day with products that contain nuts.  

Cameo Edwards has done a spectacular job with Crave Bakery and we hope to see more from her and Crave Bakery.  If you’re interested in trying some of her products, you can find a list of all of their retail locations on their website or you can order directly online at cravebakery.com.  Visit us this coming week when we review some of the delicious baked goods from Crave Bakery. 


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